How to Drastically Increase Your Follow-Back Ratio


I get it. We all want to grow our accounts as fast as we can, but there’s a problem: Cast your net too wide, and you will end up with a bunch of useless followers who never engage with your posts, but aim too small and you’re going to see almost no results.

So, what’s the solution? How do you grow your account at a faster rate while maintaining a reasonable engagement rate? Stop engaging with followers of large accounts, and instead target people who follow other accounts in your niche, that are doing the follow/unfollow tactic.

Think about it for a second, it makes perfect sense! People who have already followed-back an account, that is using the same tactics as you, are more likely to do the same thing again. They’re dopamine junkies who feel good when they see you engaging with their posts, and they want that to continue for as long as possible.

How do you spot these accounts? It’s simple really: Look at who has been linking your photos. They’ll have a relatively low number of followers (<25k), be following a high number of people (1k+) and have a high engagement rate (10%+).

That sounds good, but what else can you do? Cut out the spam.

If you’re manually following, you’re probably going to find this next stage hard and time-consuming, but those of you who are using automation tools should find this a breeze. Firstly, you want to avoid anyone with certain keywords in their bio. (You can find a full list of terms to avoid here). This should hopefully cut out the vast majority of spam accounts, as well as business accounts.

In order to ensure that you’re not wasting your time by following inactive accounts, or large accounts that will never follow back, you should only follow/ like people who have between 100 and 1000 followers (You should test this range yourself). You should also make sure that they have posted within the last 90 days, and have a profile picture.

Some people prefer to not follow accounts that are private, but personally, I don’t think that makes much of a difference.

Hopefully, these tips will help you to increase your growth rate, without sacrificing quality. If you’re interested in increasing your engagement rate too, you might like to check out this article.

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